Google customizes search results for users based on location. Your country’s Google site (google.com.au for Australians, google.fr for France, etc) provides localized results tailored to your region.
However, people worldwide often want to access the US version of Google to view uncensored results and content aimed at American users and trends.
There are several easy methods to tap into Google USA no matter where you actually live.
Why Search From Google USA
Here are some of the main reasons you may want to access the US-specific search engine:
See the Latest Google Features First
Google rolls out all new additions and updates Like Google Labs to their search engine in the United States first. By using Google USA, international users can test out new capabilities before they hit their localized site.
View Results with No Restrictions
Certain countries limit search results for cultural, political, or legal reasons. Google USA does not censor or filter findings, showing the raw, unadulterated results.
Discover Trending Topics in America
The world’s largest English-speaking market sets many global trends. Tap into viral topics and rising searches most relevant in the USA. This insight assists digital marketers and analysts.
Benchmark Queries Against the US Market
Run test searches as if you were located in America, the world’s largest economy. Comparing keyword performance and rankings between your home country and the US provides a helpful perspective.
While your specific needs dictate when to use your local Google site versus Google USA, having the ability to easily switch between them boosts your search productivity.
How to search from google USA
Here are three simple methods to tap into the US version of Google from beyond American soil:
1. Change Google Account Settings
The most permanent option is updating your account settings:
- Go to google.com and add your profile.
- Click the gear icon at the top right, then “More Settings.”
- Click “Other Settings” on the left sidebar, then “Language & Region.”
- Select “English” as the display language and “United States” as the region. This setting will make your results look like they do in the USA.
Note: If you need local results later, you may need to change these settings again.
Your Google account is now permanently set to serve American results moving forward.
2. Connect Through a VPN
A faster way is using a Virtual Private Network (VPN) for on-demand access:
- Download and install a VPN app on your device
- Connect to a US-based server location
- The VPN assigns you an American IP address
- Open a new browser tab and access Google.com
- You now have temporary US search results!
The benefit here is no permanent account changes. Toggle your VPN on and off to switch regions instantly.
3. Visit the Google USA Website
An even simpler method requiring zero additional apps is:
- On Google.com, search for “Google USA“
- Click the top search result, usually https://www.google.com/?gl=us&hl=en&pws=0&gws_rd=cr
- This special LINK provides American results by default
- Run your searches in this tab
When done, close it and regular localized Google access resumes.
Why Google USA Appears Different
You’ll immediately notice subtle changes to the interface when signed into the US version, including:
- Different Promoted ad carousels and video modules
- Alternative embedded footer links
- American date formats like MM/DD/YYYY
- Unique Doodles honoring important national figures
- Enabled services limited just to the US
However, the most impactful change is the search results themselves.
Google USA ranks pages differently, weighting sites popular among Americans as most relevant for queries. The prominence varies greatly, especially for:
- Trending people/news in mainstream media
- Viral topics on platforms like YouTube, Reddit, etc.
- Reviews of products/services available in domestic markets
- Discussions around legislation/policy specific to the United States
So while the user interface might look nearly identical, you unlock an entirely tailored search experience geared exclusively for American interests and trends.
Conclusion
Google sculpts results for every country, prioritizing content important locally. This localization provides the best experience for most searches.
However, overlooking the US sphere means missing vital context on digital culture and conversations. Thankfully, Google makes it easy to add Google USA to your search toolbox.
The next time you need uncensored results, early access to new features, or insights into American trends, flip your account or VPN setting over to access the United States version of Google from anywhere across the globe!
Last modified: December 30, 2023
