Understanding “Does Not Meet MPUA Standards” in Impact.com

Are you struggling to get accepted into Impact.com’s affiliate program due to a baffling rejection message that your application “Does not meet MPUA standards“?

It can be frustrating not knowing why your application fell short of the mark, especially when you’re eager to kickstart your affiliate marketing journey.

I’m here to demystify the enigmatic MPUA standards and guide you through the steps to rectify this setback.

Are you ready to unlock the doors to Impact.com’s lucrative affiliate program and start monetizing your online presence? Let’s delve into the intricacies of MPUA standards and discover how you can ensure your application meets the criteria for acceptance.

What is MPUA?

MPUA stands for Minimum Partner Underwriting Assessment. It’s a set of criteria that Impact.com uses to evaluate applications for their affiliate program.

Why “Does Not Meet MPUA Standards”?

When Impact.com states an application “Does not meet MPUA standards”, it means the application did not meet the minimum criteria set by Impact.com for accepting publishers into their affiliate program.

Possible Reasons for Not Meeting MPUA Standards

There could be several reasons why an application might not meet MPUA standards. One common reason is the lack of an SSL certificate for the applicant’s website. Impact.com requires all affiliate websites to have an SSL certificate for security purposes.

Some of the factors that may affect the MPUA standards are:

  1. The type and security of the website or platform that the partner uses to promote the advertisers
  2. The content and relevance of the partner’s website or platform to the advertisers’ products or services
  3. The traffic and engagement level of the partner’s website or platform
  4. The compliance and reputation of the partner with the applicable laws and regulations

email from support

Hey Dolip,

At this time the traffic on your domain, and your business strategies do not meet the minimum requirements for Marketplace approval.

We would recommend that you apply to some campaigns directly to increase your traffic and marketing presence and then reapply to the Impact Marketplace.

Please note that approval to the Marketplace does not automatically mean you will be approved by Brands on the Platform. Therefore it is essential that you hold valid content and increase your followers/subscribers.

Thank you for your patience and understanding.

How to Address “Does Not Meet MPUA Standards”

If you receive a message stating your application “Does not meet MPUA standards”, there are a few steps you can take:

  1. Acquire an SSL Certificate: If your website is not secure (HTTP), consider purchasing an SSL certificate to convert it to HTTPS.
  2. Contact Impact.com: Reach out to Impact.com for clarification on why your application was rejected.
  3. Improve Your Website: Ensure your website meets the standards set by Impact.com. This could involve improving the content, design, or functionality of your site.

Conclusion

While receiving a “Does not meet MPUA standards” message from Impact.com can be disappointing, it’s important to remember that this is not the end of the road. By understanding the possible reasons for this message and taking appropriate steps, you can improve your chances of being accepted into Impact.com’s affiliate program in the future.

FAQs

What is Impact.com?

Impact.com is a platform that offers affiliate programs, allowing publishers to earn money by promoting products or services.

What does MPUA stand for?

MPUA stands for Minimum Publisher Acceptance, a set of criteria used by Impact.com to evaluate applications for their affiliate program.

Why might an application not meet MPUA standards?

An application might not meet MPUA standards for several reasons, such as the lack of an SSL certificate for the applicant’s website.

How can I address a “Does not meet MPUA standards” message?

You can address this message by acquiring an SSL certificate for your website, contacting Impact.com for clarification, and improving your website to meet Impact.com’s standards.

Can I reapply to Impact.com’s affiliate program after being rejected?

Yes, you can reapply to Impact.com’s affiliate program after making necessary improvements to your website or application.

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Last modified: April 22, 2024

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