To tag a product, upload your video, tap “Tag products” on the post page, search for and select your item from the catalog, then drag the tag to position it on your video. Finalize by tapping “Post.”
Prerequisite Check: This guide assumes you already have an approved TikTok Shop seller or affiliate account with a verified product catalog. If you don’t see the “Tag products” button, please verify your eligibility first.
Step-by-Step: Tagging a Product in Your Video
Follow these precise steps after recording or uploading your video to TikTok:
- Proceed to the Post Screen: After editing your video, tap the red “Next” button in the bottom-right corner.
- Locate the Tagging Option: On the final “Post” screen, look for the “Tag products” button. As of 2026, it is typically located between “Who can watch” and “Schedule” options.
- Search & Select Product: A window with your TikTok Shop catalog will open. Use the search bar or browse to find the specific product you want to tag, then tap to select it. You can tag multiple items.
- Position the Tag: A product tag (usually showing the thumbnail and price) will appear on your video preview. Press, hold, and drag this tag to the exact spot on the video where you want it to be visible.
- Review and Post: Ensure the tag is correctly placed and not obstructing important content. Once satisfied, tap the red “Post” button to publish your video with the active product tag.
Intent Lock Paragraph: Note that tagging a product attaches a clickable shopping link to a specific point in your video. It does not automatically add the same link to your bio or create a dedicated product showcase tab on your profile. The tag functions exclusively within that single video.
What Product Tagging Does NOT Do
To set clear expectations, remember that this feature:
- Does not guarantee sales or specific placement on the “For You Page.”
- Does not replace the need for a clear call-to-action in your video caption or other promotional strategies.
Next Logical Step: After successfully tagging your product, consider optimizing your post’s visibility by researching trending hashtags on TikTok relevant to your niche to increase discoverability.
📅 Accuracy Check (January 2026): These steps reflect the latest TikTok interface as of early 2026, where the “Tag products” option is integrated directly into the standard posting flow for eligible accounts.
TopQLearn Editorial Team
Expert Analysis & Educational Content
